As one of the largest listed banks in the world and the banking choice for Chinese customers globally, Industrial and Commercial Bank of China Limited (ICBC) has a strong and valuable international brand.
Their offices required a multi-functional design approach that highlighted their global presence and local New Zealand connection.
To achieve this, Catalyst used light finishes to create a calming environment that provided a modern canvas to showcase the corporate brand. The overall design approach aimed to make the brand pop while weaving in local New Zealand flavours.
